Apple a conservé sa place en tant que société la plus « précieuse » au monde, d’après les derniers classements du cabinet du conseil Interbrand, rapporté dans le New York Times. Avec sa place de leader, Apple bat ses collègues et concurents Google, IBM, Microsoft et Samsung. En effet, la société dispose d’un capital de près de 119 milliards de dollars.
« On September 9, 2014, Tim Cook held up a wallet and said, « Our ambition is to replace this. » A bold statement to be sure—but we’d expect nothing less from Apple, #1 on the Best Global Brands list for the second year in a row. Referring to Apple Pay, a new mobile payments platform that enables consumers to pay for items with Apple devices, Cook signaled that Steve Jobs’s 2001 vision of Apple becoming the « digital hub » of its consumers’ lives (Macworld Expo 2001) has finally been fulfilled.
In what CNNMoney.com called « one of the most ambitious product launches in its history, » Apple unveiled not only Apple Pay, but also the long-anticipated Apple Watch, a wearable device that combines health and fitness monitoring with mobile computer capabilities, and launched two new iPhones that are faster and smarter than previous versions and feature larger screens. The iPhone 6 Plus, which embraces the larger-form factors, could pose a serious challenge to Samsung’s GALAXY Note. Though iPhone sales were up prior to the new product launch, particularly in China where China Mobile is now signed as a carrier, the iPhone 6 Plus may further assist penetration in Asian markets where larger-screened devices are preferred. »
Apple a lancé de nouveaux smartphones, un iPhone 6 de 4,7 pouces et un iPhone 6 Plus de 5,5 pouces le mois dernier, ces deux appareils ont battu le record de 10 millions de ventes en 3 jours. La société a également annoncé son produit tant attendu, la Apple Watch, avec un lancement en 2015. Apple dévoilera peut-être de nouveaux iPad, iMac 27 pouces avec écran rétina et un nouveau Mac Mini jeudi prochain, le 16 octobre. Ceci devrait renforcer sa place de leader tous marchés confondus.