Aujourd’hui, Apple et The Conservation Fund annonce avoir conclu un partenariat pour la protection de 36 000 acres de terres forestières dans l’est des États-Unis, précisément dans la Reed Forest dans le Maine et la Forêt Brunswick en Caroline du Nord. Le projet a pour but de protéger ses forêts qui seront utilisées pour faire du papier destiné à concevoir les emballages des produits pommés. Autre point important, ce partenariat vise à respecter la nature, viscéral pour Apple, et que la forêt reste une forêt.

« Apple and The Conservation Fund are protecting more than 32,400 acres on the Mattawamkeag River in Aroostook County, Maine. Reed’s wetlands, rivers and upland forest provide refuge in Maine’s iconic North Woods for Atlantic salmon, bald eagle, northern goshawk and Canada lynx. This project builds on a broader landscape of more than a million acres of conserved lands and interconnected forest habitat that stretches beyond the border into New Brunswick, Canada. Reed Forest will remain a working forest, ensuring continued fiber production and protecting jobs and recreational opportunities.

The partnership will protect more than 3,600 acres of pine and hardwood forest in Brunswick County, along the southern coast of North Carolina. This property sits adjacent to the 17,000-acre Green Swamp Preserve, which builds connectivity and halts fragmentation for this National Natural Landmark. With high-quality pine savannas and striking and unusual plants and flowers, it had long been a conservation priority. The Brunswick Forest will be managed by the Fund as a sustainable working forest. »

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« This partnership is mutually beneficial. Apple is quantifying the virgin paper footprint from its packaging. Apple is committed to zeroing out that impact by using paper more efficiently, increasing recycled paper content, sourcing paper sustainably, and conserving acreage of working forests around the world equivalent to its virgin paper footprint. The Conservation Fund is committed to identifying and conserving those acres in the U.S. Through conservation easements, they will ensure these lands remain forests in the future. This helps preserve the supply of raw materials for paper while providing permanent environmental protection and fighting climate change. »

Il est clair que Tim Cook poursuit ses efforts environnementaux pour qu’Apple soit parfaitement en harmonie avec racines. Apple investi beaucoup dans les énergies vertes et le fait de faire des emballages issus de papiers recyclés répond réellement aux efforts de développement durable.

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