Après avoir bloqué Apple Pay aux sites suprémacistes, suite au récent drame à Charlottesville, Tim Cook, le PDG d’Apple, a fait savoir qu’il ferait un don de 2 millions de dollars en faveur de l’égalité des droits.

Dans une longue lettre, Tim Cook a parlé de ses croyances et ses valeurs lesquelles ont été profondément troublées suite à cet évènement. Même ses employés se disent à la fois attristés, indignés et confus.

Il a également expliqué ne pas être en accord avec le discours du Président Donald Trump qui affirmait qu’il n’y a pas d’équivalence morale entre les suprématistes blancs et les nazis : « Nous ne devons pas témoigner ni autoriser de telles haines et fanatisme dans notre pays, et nous devons être sans équivoque à ce sujet. Il ne s’agit pas de la gauche ou de la droite, conservatrice ou libérale. Il s’agit de la décence et de la morale humaine. »

Tim ajoute : « Je ne suis pas d’accord avec le président et les autres qui croient qu’il existe une équivalence morale entre les suprématistes blancs et les nazis, et ceux qui s’y opposent en défendant les droits de l’homme. L’équation des deux va à l’encontre de nos idéaux américains. »

Le PDG d’Apple prévoit aussi de faire un don d’un million de dollars au Southern Poverty Law Center et au Anti-Defamation League, en plus de dons de deux employés pour ces organismes.

Voici la lettre de Tim Cook dans son intégralité :

« Team,

Like so many of you, equality is at the core of my beliefs and values. The events of the past several days have been deeply troubling for me, and I’ve heard from many people at Apple who are saddened, outraged, or confused.

What occurred in Charlottesville has no place in our country. Hate is a cancer, and left unchecked it destroys everything in its path. Its scars last generations. History has taught us this time and time again, both in the United States and countries around the world.

We must not witness or permit such hate and bigotry in our country, and we must be unequivocal about it. This is not about the left or the right, conservative or liberal. It is about human decency and morality. I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans.

Regardless of your political views, we must all stand together on this one point — that we are all equal. As a company, through our actions, our products and our voice, we will always work to ensure that everyone is treated equally and with respect.

I believe Apple has led by example, and we’re going to keep doing that. We have always welcomed people from every walk of life to our stores around the world and showed them Apple is inclusive of everyone. We empower people to share their views and express themselves through our products.

In the wake of the tragic and repulsive events in Charlottesville, we are stepping up to help organizations who work to rid our country of hate. Apple will be making contributions of $1 million each to the Southern Poverty Law Center and the Anti-Defamation League. We will also match two-for-one our employees’ donations to these and several other human rights groups, between now and September 30.

In the coming days, iTunes will offer users an easy way to join us in directly supporting the work of the SPLC.

Dr. Martin Luther King said, “Our lives begin to end the day we become silent about the things that matter.” So, we will continue to speak up. These have been dark days, but I remain as optimistic as ever that the future is bright. Apple can and will play an important role in bringing about positive change.

Best,

Tim »

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